The Spanish-only wine show concluded at Ciudad Real last
week with a performance that few others can match.
The fourth edition of the bi-annual show is perhaps the
only one of its kind in the world for international buyers
and is sky-rocketing towards unprecedented heights in a
short span..
The 70,175 business contacts reported made
this time were more than three times those of 2005
at 21369 . These were in turn, more than 10000 developed
in the second edition of 2001.
The figures are in line with the growth
in the number of exhibitors. With 300 participating in the
inaugural edition in 2001, this year's number was about
1000, with about 200 still waiting in the wings to participate.
Despite the number of pavilions increased to 7 from 6 in
the previous edition, all the wineries could not be accommodated.
due to space considerations.
'We do not want to compete with any other
wine shows. We want to improve the performance of our Spanish
wine sector and we are very satisfied,' said Nemesio de
Lara, President of Fenavin, at the concluding ceremony on
May 10th.'It is only human to compare with other shows,
but they should not forget that it is actually good for
wine to have more of these shows.'
'I am happy that the name of our Capital
( Ciudad Real ) of the province (Castilla la Mancha) has
been shown in the best light at this Fair,' he added. According
to sources, the wineries of the province are heavily subsidised
for participating in the Show. The region is the biggest
in the world in terms of acreage and is suffering the most
due to surplus inventories.
The Wine Gallery opened for professionals
daily for four hours was the highlight at the Fair. 941
wine labels from 375 bodegas were enough to keep you busy
tasting for a month. The specific tasting of wines helped
you decide before meeting your business contacts. Comprehensive
information on each wine including the grapes, alcohol level,
price and the location of the wineries in the Show was really
superb. With a tasting glass and the tasting note book could
keep you enthralled with nothing between you and your wine
glass. No wonder, 8000 professionals made use of this Gallery.
Some exhibitors were not too happy about
this arrangement though. They felt that tasting one-to-one
brought them closer to the client and made it more enjoyable.
They had a point, but tasting in privacy has its own merit.
Most of the Indian importers made a judicious use of this
facility.
The show had more than its fair share of
the parallel activities – a usual feature of such shows.
But what was attractive was some unusual topics for the
47 Activities that took place.
Many were typical, of course, like The
Wine Market in Japan , Globalisation in the World of Wine,
The Wine Market in China , The Indian Paradox, Andalucian
wines and Tapas and The Vineyard in Castilla La-Mancha.
What seemed like unique or interesting
were topics like Wine and Women, Wine and Sports, Different
Strokes for Different Folks, The Soul of Wine, a matter
of Noses.
That the Show was extremely well organised
was not denied by any exhibitor, importer or visitor. The
Business Center which brings in the importers and gets them
in touch with the producers was well staffed with English
speaking and charming hostesses, on the right side of thirties,
ever willing to help the international delegated. The courtesy
extended at least till Madrid , 188 kms, and 50 minutes
away to the North by AVE-their fast train.
The 1157 importers were almost 3 times
the 400-or so that were invited the previous time.
The 58,459 visitors were about 22,000 more than the previous
editions.
The statistics do not reflect the absence
of many of the known biggies who prefer to be at the biannually
held Vinexpo next month (17-21 June in Bordeaux
). Their logic, apparently is that the international and
domestic buyers all are at the Show and they might not come
only for the Spanish wines which this show showcases exclusively.
For instance, Torres, the only global brand
from Europe, which has a strong presence in Vinexpo, Alimentaria
in Barcelona and even in Vinoelite in Valencia (as a member
of the participating PFV) was conspicuous by its absence
at the Fair.
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