Indian importers were invited for the first time. ' India
has become a very market for the Spanish producers,' said
Patricia Franco Jimenez, the Business co-ordinator. 'That's
why we were very keen for you to take part in the seminar
for the Indian market and were very mystified by your topic
The Indian Paradox, she told me .
The show was unique for most Indian importers
visiting and were suitably impressed by the variety available.
They were disappointed that the hosts had not organised
some vineyard visits before or after the show. Such visits
are not only educational, but also allow for the development
of personal contacts with the winery. The organisers have
missed out an opportunity for a long term contact between
the importers and the wineries at the show, perhaps not
only for the Indian importers but others as well. They have
also missed out a great opportunity to have a captive audience
learn much more about the la Mancha wines and the Manchuega
cuisine.
How much business will be conducted in
a short term remains to be seen. Hopefully, a connectivity
has been established between our importers and the producers
and this will result in business between the two countries.
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