FENAVIN: The Made-in-Spain Wine Show … (contd.)

Subhash Arora Indian importers were invited for the first time. ' India has become a very market for the Spanish producers,' said Patricia Franco Jimenez, the Business co-ordinator. 'That's why we were very keen for you to take part in the seminar for the Indian market and were very mystified by your topic The Indian Paradox, she told me .

The show was unique for most Indian importers visiting and were suitably impressed by the variety available. They were disappointed that the hosts had not organised some vineyard visits before or after the show. Such visits are not only educational, but also allow for the development of personal contacts with the winery. The organisers have missed out an opportunity for a long term contact between the importers and the wineries at the show, perhaps not only for the Indian importers but others as well. They have also missed out a great opportunity to have a captive audience learn much more about the la Mancha wines and the Manchuega cuisine.

How much business will be conducted in a short term remains to be seen. Hopefully, a connectivity has been established between our importers and the producers and this will result in business between the two countries.  

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