Wine and women
make for a heady mix, and Nashik would never be the
same again. It became the first in India to have a
food and wine club exclusively for women,launched
at the recently-held Nashik valley food and wine festival.
Nashik has been there at the top
as wine producer, but it lacked in wine culture. So,
to make amends, the wine industry decided to set up
a women's wine club.
A group of women came forward in
support. Defying the conservative culture of the city,
they announced, "We now have a wine club."
With wine goblets in their hands, they toasted to
the future of wine industry.
Sharmila Deshmukh, who was chosen
the first president of the club, said, "Women
are not lagging behind in any field. We also intend
to play a role in the wineries".
The women's club will not only promote
wine, but will also help to generate employment opportunities
for women in the industry.
Jagdish Holkar, CMD Flamingo wines,
said, "Wine pronounces culture. But it had been
restricted to the top most echelon of the society.
This club will give upper-middle and middle-class
women a taste of wine and enable them to enjoy good
life. The club will also promote home-made wines."
'Though a novel enterprise, the launch
of the club could be better managed. Members were
at a loss explaining the utility of such a club. A
better organised agenda is required to make it a success.
After all, anything to do with wine has to be stylish
and classy', comments the news report.
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