Sundeep Vintners Launch Indian wine

Sundeep Vintners have launched Maybach Indian wines in collaboration with their European partners Maybach whose wines they have been importing for four years. The company produces the Mahrashtra staple, Cabernet Sauvignon, Shiraz, Sauvignon Blanc and Chenin Blanc. It has also tied up with a winery in Baramati region.

Wine experts from Maybach had visited earlier to select the grapes and set the specifications.

The entire project has been completed with an investment of approximately Rs 50 lakhs ($120,000). The company aims to enter the Indian market with an average pricing of Rs 350-390 ($9-10) a bottle, slightly lower than the equivalent wines available in the market right now.

Karan Nevatia, director of Sundeep Vintners adds, "We are also looking at exporting the wines, especially to overseas Indian restaurants which have high demand for Indian-made wines." According to him the product is available already at 120 stores.

Apart from the corporate market, the company is also looking at promoting their product for corporate gifting purposes with customised labels. The company is also looking at long-term tie-ups with hotel chains and workshops to create brand awareness about the product.

Apart from Maybach Sundeep also imports wines from Boisset , Ginestet and , Trimbach among other labels.




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