Airline has announced another first in its attempt
to revolutionize air travel, a standing bar on its
international routes to be launched this year, where
even the economy class passengers can have wine and
liquor of their choice.
Says Hitesh Patel, executive vice
president of the Vijay Mallya promoted airline, 'we
have always maintained that we are in the hospitality
business and not just the airline business. We aim
to have a wow impact with our services on international
'As we will be offering non-stop
flights on international routes, the standing bar
will allow the economy class passengers to walk around,
stretch and have few drinks. We have got a fantastic
cabin layout, a good seat pitch and an iPod charger,'
Other Indian airlines flying on international
routes, Jet Airways and Air India do not have a standing
bar. It is for the first time that an Indian carrier
is planning to introduce such service in the economy
Among the international airlines,
Singapore Airlines offers a standing bar in its premier
economy class on the US routes.
Kingfisher Airlines has already announced
its plans to launch international operations in August
2008, when it will launch daily non-stop flights from
Bangalore to San Francisco and Newark.
On the domestic route, Kingfisher
has already being lobbying with the central aviation
ministry to allow serving of Indian wine in the skies,
presumably to help the cash rich Maharashtra grape
growers- an idea that has found a few MPs on its side.
However, there is a blanket ban on
serving alcohol in the air in India and there is a
remote likelihood of the airline being granted such
permission despite Mallya's proximity to the Minister
of Aviation, Mr. Praful Patel.