importer of wines from Bordeaux for 3 years, finally
launched its Indian labels last week in Mumbai with
TV star Simone Singh launching Viva and four varietals,
Sauvignon Blanc, Merlot, Cabernet- Merlot and Cabernet-
The collection of the two whites
and three reds is priced between Rs. 350 and Rs. 650.
The vineyards of Chateau d'Ori are located in Nashik
and are spread over 100 acres. Another 300 acres are
planned to be developed by 2010.
The company has continued with the
French style of winemaking with the help of French
winemaker M Athanase Fakorelli who has two decades
of experience and is in charge of 25 chateaux in France.
Says the IT entrepreneur and a wine
connoisseur, Chairman and MD of d'Ori, Ranjit Dhuru,
"We have endeavoured to incorporate the best
viticulture and winery practices from Bordeaux, home
of the finest wines in the world, right from the cultivation
of grapes to the winemaking process including even
the size of vats, the sorting conveyer belts."
The relationship built over the last three years in
Mumbai is expected to help marketing their Indian
wines, he feels.
After Mumbai the company plans to enter Pune, Goa,
Bangalore and Kolkata markets before introducing its
wines in Delhi.
In a chat with delWine Ranjit Dhuru
had affirmed his mission of offering the best possible
wine at the best possible prices; their pleasant,
quaffable Bordeaux wines were selling for under Rs.650
as 'we just cannot go under this price.'
Where most new Indian wineries boast
of making their best wines even with one year-old
vines and their first crush, Ranjit believes in the
French dictum that vines have to be more than 3-5
years before quality fruit can be expected. 'So we
decided to sell the grapes for 3 years of so before
crushing for our own wines.' He is confident of keeping
very high standards for d'Ori Indian wines.
With this entry, Nashik can lay claim
to be a producer of quality merlot grapes. The company
has declared that its Merlot plantation is the single
largest one in India. The only other winery selling
the Merlot varietal, Sula Vineyards, till recently
was importing the wine in bulk from Chile.