a Rs 300-crore ($75 million) sales turnover by the
end of the fiscal, the country's largest wine maker
Champagne Indage has decided to revamp its distribution
network and is planning to open 2,500 more exclusive
outlets, reports Zee News.
managing director Ranjit Chougule said that the company,
which runs exclusive outlets under the brand 'Ivy
Bars,' had earlier announced the opening of 1,000
more such shops during this fiscal year. "We
have plans to open more than 1,000 Ivy Bars across
the country but looking at the response, we are planning
to increase it to more than 2,500 bars across the
country," he added.
Besides exclusive outlets, the company
plans to enhance its presence through other retail
"Our wines are available in
14,500 outlets across the country. By the end of this
fiscal it will be available in more than 17,500 outlets,"
Chougule said the company is not
only looking at high priced wines but also cheaper
ones as part of promoting wine culture in India. "We
have introduced the label Vino which is priced at
Rs 99 (€ 1.70) only. Thus, we are trying to bring
the cost of wine to the level of beer," he added.
"Opening up of 'Ivy Bars' is
also a step in this direction as these outlets will
not only strengthen the distribution network of the
company but would also work as centre to create awareness
about wine drinking in the country," Chougule
The company has already tied up with
big retails such as Reliance Fresh and Metro and is
exploring the option of providing wine tasting sessions
in retail outlets.
"With all these activities going
at good pace, we are expecting 100 per cent growth
in terms of the revenue and in by end of this fiscal,
we are expecting a turnover of around Rs 300 crore,"