Just when there was
a rejoicing over scrapping of duties, one realised that
the fine wines had gone more expensive. Now Maharashtra
government has declared 150% special duty on wines and other
states have the itch to follow suit. At the same time, EU
has decided to suspend its complaint to WTO. Importers and
Indian wine producers who are generally at loggerheads and
suspicious of each other, are together meeting the excise
commissioner of Maharashtra on a common platform. Hotels
who were jumping because they were spared the customs duties
yet again, suddenly find ing there cost of wines may even
double.Under the new regim, bootlegger comes out the king.
It may not be a great plot for a Bollywood film but certainly
has all the elements of amusement that a circus can provide
.
The initial reaction was of relief, even though the irritation
of increase of duties from 100% to 150% was announced on
the imported wines on July 3. It took some time for the
people to realise that in fact, the premium, expensive wines
had even become even more so.
No one seems to comprehend the motive behind
the move-not the least the Indian producers who do not see
these premium wines in their radar screens when they ask
for level playing field. In any case, the fine wines were
the fishing ground of the 5-star hotels, which were basking
in the glory of their lobbying power and could get away
without paying any customs duties and forking out low excise
duties; at the fixed amount of Rs. 150 a bottle of less,
it was merely an irritant.
But then came a bolt from the blue. Maharashtra,
the big daddy of Indian wines, who has been proactive in
levying increasing excise duties on imported wines, whether
imported from Bordeaux or Bangalore decided to make it just
and equitable for all. The 150% duties on the assessable
value it was charging for the wines imported from Bangalore
were to be charged on all wines whether they were Chateau
de Latour (perhaps a $4 bottle) or Chateau Latour ($500
or more a bottle).
Except-and here is the rub;earlier the
former might have attracted an ACD of 75% and the latter
paid only 20%. Under the equal- justice- to- all policy,
Latour too has to suffer the pains of 150% and NOT Rupees
150, as was earlier the case. Since Latour was strictly
in the hotels' domain, they have to shell out the extra
amount. Result? Says Sanjay Menon, Director of Sonarys,
'Earlier the duty free price to the hotel was Rs. 21,700.
Charging a very low profit margin of only 150%, they would
retail it for Rs. 53,000 ($ 1300). With the new ruling,
the cost will rise to Rs. 60,150. Hotel pricing policies
being dictated by the percentage mark ups, it will still
attract the same profitability of 150% . Thus the same bottle
will now cost Rs. 150,000. The extra VAT of about Rs. 20,000
may be a short change for those who can afford to order
it, but does it make a logical sense?
Take another example closer to our horizon-
Chablis from Michele Laroche. 'A bottle that costed Rs.
1190 duty free now would cost Rs.2425 under the new Maharashtra
State Tax Regime,'says Sanjay.
There are several examples of Scotch prices
going up, which are 'shocking and bizarre' as Naresh Uttamchandani
of Sovereign Impex puts it. But he is really worried about
his Barolos and other fine wines that would cost a bomb
in terms of the newly levide excise, to the hotel in Mumbai
and bring his sales down.
And amid this entire circus, EU has announced
that they plan to suspend the 'agitation' as if they have
got the lolly they wanted. Like a union strike being called
off after getting a few crumbs and the face saving achieved
by scoring a point or two, the suspension od their protest
means buckling down. They should have already realised that
in the absence of the legislation being in place, the excise
duty issue will continue to tickle each state differently
but definitely. After all, Sec 47 gives that power and freedom
to all states under the constitution. It seems the US has
better comprehension; it has so far maintained it will wait
and watch before taking any action.
Fortunately, the situation is not as bad
for the low end foreign wines unlike some of the inicative
prices above. 'Hardy's that costed Rs. 650 in retail would
come down to Rs.520 (This magical reduction despite the
150% new duty is because the previously levied special duty
of Rs.200 per bulk litre now will have to be removed. They
cannot charge the excise duties twice, can they?' says Sanjay.
I have no answer for that- I am a mere logical mortal.
The Laroche Chardonnay costing Rs. 966
earlier would cost Rs.780 now- provided the excise department
has nothing else hidden under its skin.
So now, the Indian producer is upset, the
wine importer is upset and when the hotel purchase department
wakes up to place his next order, he will also be upset
with the importer, 'cause he still does not know what is
awaiting him. The one comunity who must be really pleased
are the bootleggers. The sudden increase in prices due to
the Great Wine Duties Reduction 2007 means he can sell more
at higher -than- before prices.
Hopefully, other states have more empathy.
Here is an opportunity for states like Chandigarh, Haryana,
Punjab, Karnataka and Saaddi Dilli to realise that
wine drinking should be encouraged in relation to other
higher alcoholic beverages and reign in the hormonal tendencies
to jack up the excise duties and jack the consumers. We
should find out, hopefully soon. As of date, no TPs (transfer
permits) are being issued and no alcohol is being allowed
to be shipped.
There is a state of limbo while people
are enjoying.... the Great Indian Wine Duties Circus.
Subhash Arora
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