At the morning workshops one could taste 14 different wines and share their impressions with the maestros. In the afternoon session 13 wines from some grand estates of Italy were also presented. I had the honour of moderating the presentation by different producers. Earlier, I had the pleasure of selecting different Indian dishes with the objective of matching them with wines. At a packed house in Mumbai's Grand Hyatt we had organized a thali of 13 dishes. Although matching wine and food was not something that was thrust upon the people, they were encouraged to try out their favourite dishes with different wines.

As may be expected at such events, a few alignments were made between the exporters and importers. But the best was for the trade visitors who could have a fill of some of the classic wines and give a feedback of the Indian palate. It might have been frustrating for some producers though as the attendance was below their expectation.

With the whole world focusing its attention, Italy could not be left behind. Earlier, their government and the Trade Commission perhaps thought the Indian wine market was too small compared to other areas of exports. With this Show it appears they have changed their mind and have plunged into the competition that had set in during the last few years. With their natural affinity for Italian foods and with greater pairing opportunity with spicy foods for some of their wines, the future is looking up for Italian wines. And they are finally gearing up for the action when the opportunity strikes.

Subhash Arora

January 24, 2006

For a list of participants click here
For members of Istituto di Grandi Marchi , click here